Bestselling Book Ads Mastery

Premium course Introduction to the course and the presenter

A quick intro to the presenter and the course

Premium course Course structure

Premium course The role of PPC

Premium course Where your ads will apear

Ads are not hugely obvious on Amazon. Do you know which placement is which ad?

Premium course Navigating to the Ads Console

All sections of the Ads Console are explained in detail so you know exactly where to go when setting up and optimizing your ads.

Premium course Advertising account organization

How should you set up your account and campaigns for the best control and longevity? As with anything in Amazon Ads, there's a clear reason behind the ideal set-up and a best practice methodology.

Premium course Campaign types & terminology

All campaign types, match types, negatives, statuses are covered in detail. We'll even touch on targeting limitations and policies to ensure your ads don't get rejected.

Premium course Bidding strategies & placement multipliers

Premium course Bidding auction mechanics

Premium course Free tools

An overview of installation and usage of free keyword research and VPN tools.

Premium course Paid tools

An overview of installation and usage of paid keyword research and VPN tools.

Premium course Introduction to keyword research

This is where things start to get interesting! Let's get some profitable keywords to put your books in front of eager readers.

Premium course Keyword research essentials

All of the basics of keyword research are covered here. Everything you need to practically eliminate the need for testing is covered.

Premium course Keyword research mastery

Add sophistication and advanced market analysis techniques to take your keyword strategy to next level. Let's take a deeper dive into customer psychology and your book's essence to fine tune your advertising approach.

Premium course All control options of the ad console

Every screen and option of the ads console is covered. This is a grand tour of your marketing control panel.

Premium course Creating Sponsored Products campaigns

Learn how to create all types of Sponsored Products campaigns. They're going to produce upwards of 80% of all your sales so let's make sure you know exactly how to set them up.

Premium course Launch strategy essentials

Getting your launch right can the difference between a wildly profitable book and failing at the last mile of the marathon of book creation. It doesn't matter how good your book is inside, if nobody sees it. Let's make sure you can place your book in front of willing buyers for the long term.

Premium course Launch strategy mastery

Let's refine your launch with advanced strategies that will improve your control and give you the flexibility to launch any book, in any season.

Premium course Scaling

This is where profits are doubled and tripled. Are you ready to scale? Don't leave it too early or late. These are the criteria you can use to ensure your scaling efforts will pay handsomely.

Premium course Creating Sponsored Brands campaigns

Sponsored Brands afford you access to the best, most coveted page placement. Let's review exactly how to set them up.

Premium course Calculating Break Even ACOS

Break Even ACOS is the base figure for all optimization. Know it for each ASIN. Understand how it's made up and calculated to be able to selectively ignore it. Now that's where the true ads pros reside.

Premium course Setting your book price with Amazon Ads in mind

Should you sell your book for more or less? How much flexibility does your price give your ads?

Premium course Optimizing your book price or Profit out of thin air!

Who doesn't like free money? This is actually possible if your book price is sub-optimal. Doing this one test can generate hundreds if not thousands in royalties!

Premium course Total optimization essentials

Bids, budgets, campaigns? We cover all bases to get your ads humming like a well-oiled profit machine.

Premium course Total optimization mastery

Adding advanced techniques onto your basic optimization strategies with additional graduation methodologies and a totally different lens to look at your ads optimization through: research percentage.

Premium course Indexing

Your book must show up in front of prospective readers. That's the whole point of Amazon Ads. But how do you ensure you're even allowed to use certain keywords? How can you expand your reach and show up for more searches? Indexing is how.

Premium course Monitoring business health

Know your numbers and sleep better at night. It's simple and comforting to know you're in the black.

Premium course What if…?

What if you could...? - Eliminate wasted research spend completely - Always apply the best practices based on the latest guidance from within Amazon - Optimize your ads on a daily basis, without fail - Be able to launch a new book’s ads in 30 seconds - Get overviews and explanations of the newest ads strategies on demand - Effortlessly scale your book sales without wasting time and money on trial and error - Handle 100s of books, if necessary - Spend less than 5 mins per week on your ads - Always be 1 step ahead of the competition All of this, and more, is possible….